New application - Step 1


Before you start to fill in your application, please make sure that your business meets all of our eligibility criteria. If one or several of the items set out in the checklist below do not apply to your business then this means it is ineligible for this edition of the programme.
For any questions regarding the eligibility criteria and/or the application process, please contact us at
We suggest that you download the application form template first and that you write your answers in a separate draft document. You may then copy & paste them into the online form once you are finished.
My business is a for-profit.
Your business should be designed to generate sufficient revenues to support its operations and return some level of profit to its owners. Non-profit project proposals are not accepted.
My business has 1 year of revenue.
Your business should currently be generating revenue from the sales of its product and/or services for at least 1 year as of the date of application. It being understood that a business that is generating revenue is not necessarily profitable in its first years of operations.
My business has raised no more than US$2 million in dilutive funding.
The Cartier Women's Initiative caps the funds raised to US$2 million in order to ensure that the businesses selected fall within a similar range of development.
My business has between 1 and 5 years of licensed/registered operations.
Your business should have a proven business model and be in the initial phase of its development and growth. We are focused on companies that are majority owned by founders and employees at the time of application.
My business meets at least one of the United Nations Sustainable Development Goals (SDGs).
The SDGs are a collection of 17 global goals set by the United Nations General Assembly in 2015 for the year 2030. The SDGs are a call for action by all countries to promote prosperity while protecting the environment. They cover a series of social, economic, and environmental development issues.
I am in the main leadership position at my company.
The main leadership position must be filled by a woman either in the capacity of Director, General Manager or CEO. She must also own significant stake within the company. The ownership of the business is evaluated based on the position of the candidate in relation to other stakeholders.
I am 18 or the age of legal majority in my country of citizenship (whichever is older) on the day of the application deadline.
I have good command of the English language (both verbal & written).
We require the Common European Framework of Reference Level B2 and above. This level requires an understanding of main ideas of complex text, technical discussion in business and your field of specialization, ability to interact with fluency and spontaneity with native speakers.
I can commit to dedicating 3 - 4 hours/week virtually from January to April to participate in the Cartier programme, can commit to submitting deliverables on time, and can attend 1 week of in-person workshops in early May (exact date TBC).
If selected as a laureate, I will be able to provide Cartier with a short annual write up (500 characters) of my company’s progress towards the UN SDG goals.
In order to complete your application, you must submit the following attachments:
  • Your resume
  • Your business registration document
  • Your pitch deck: We have no specific form for the pitch deck, just submit one that you have that describes your impact business. This can be an investor presentation or a product presentation. (no more than 15 pages max)
  • A link to a 1 min video of yourself (optional): The video should help the selection committee gain a sense of your character.
  • 3 additional attachments (optional): image of product, brochure, press, articles, research, etc

We recommend that you check that you have all of these documents available before starting your application.