New application - Step 1


Before you start your application, please ensure that your business meets our eligibility criteria. If one or several of the items set out in the list below do not apply to your business then it is ineligible for this edition of the programme.
For any questions regarding the eligibility criteria and/or the application process, please contact us at
We suggest that you download the application form worksheet first and that you write your answers in a separate draft document. You may then copy & paste them into the online form once you are finished.


Is my business for-profit?
Your business should be designed to generate sufficient revenue to support its operations and return some level of profit to its owners. Non-profit enterprises are not accepted.
Does my business have 1 year of revenue?
Your business should currently be generating revenue from the sales of its product and/or services for at least 1 year as of the date of application. This is to demonstrate that your business has a robust business model and is gaining traction. It is understood that a business that is generating revenue is not necessarily profitable in its first years of operations.
Has my business raised no more than US$2 million in dilutive funding?
The Cartier Women's Initiative Regional Awards cap the funds raised to US$2 million in order to ensure that the businesses selected fall within a similar range of development.
Does my business have between 1 and 5 years of licensed/registered operations?
Your business should have a proven business model and be in the initial phase of its development and growth (between 1 and 5 years of licensed/registered operations). For the 2021 edition, we are looking for businesses that have been incorporated between August 2015 and August 2019. Moreover we are focused on companies that are majority owned by founders and employees at the time of application.
Does my business meet at least one of the United Nations Sustainable Development Goals (SDGs)?
The SDGs are a collection of 17 global goals set by the United Nations General Assembly in 2015 for the year 2030. The SDGs are a call for action by all countries to promote prosperity while protecting the environment. They cover a series of social, economic, and environmental development issues.


Am I the founder of the company?
The founder needs to be a woman and she must be the largest shareholder of founder equity in the company or own a share at least equal to that of her cofounder(s).
Am I in the main leadership position?
A woman must fill the main leadership position, for example as CEO, General Manager or Director of the company.
Am I 18 years old on the day of the application deadline?
Do I have a good command of the English language?
We require the Common European Framework of Reference Level B2 and above. This level requires an understanding of main ideas of complex text, technical discussion in business and your field of specialization, ability to interact with fluency and spontaneity with native speakers.
I can commit to dedicating 4 hours/week virtually for the duration of the fellowship programme and to attending 1 week of in person preparatory training.